About Us

store front
Who we are

Sports Directory is designed for those who love sport, keep up to date with all the innovations and know their brands. Whatever your needs, you will find that Sports Directory has it all, at outstandingly low prices. Sports Directory sells competitively priced, well-made sports equipment with a sense of fun, style and attention to detail. Each order from us is backed up with an honest, efficient and friendly service.

We are dedicated to offering you the best brands in the sports trade. We only source products from suppliers who meet our high standards of quality and safety. Throughout this website you will find top brands such as Nike, Adidas, Wilson, Slazenger, Mitre, Gilbert and Gray Nicholls. Although big brands ensure quality and product support, we never forget price and value for money.


Founded in 1993, Sports Directory is one of the leading educational suppliers of sports equipment in the UK. Our business success is built on efficient and effective customer service, alongside a quick fulfilment on all orders. With over 25 years experience Sports Directory understand the requirements of school PE departments and only supply products suitable for use. Every order is backed up by an honest and efficient customer service. If you have any questions or queries either before or after an order we are always happy to help.


There are some great benefits when dealing with Sports Directory.
Some of the possibilities are outlined below:

Five Star Support

We value every customer. Each order from us is backed up with an honest, efficient and friendly service


Our website is tailored for the demands of schools. Including features such as Quick Order and the ability to email your basket.
These features make the site much more school PE department friendly and creates a good user experience.

Quick Order

Our Quick Order facility enables you to build an order quickly and easily either from online product pages or from our printed catalogue


We supply quality products from the world's leading sports brands. We are dedicated to offering you the best products

Budget Busters

We regularly produce our Budget Buster catalogue which is full of innovative products and some great savings

Credit Facility

30 day credit facility is given free to all approved UK Schools

Contact us

If you need help with a product on our site, use this form to contact us!