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Privacy Policy

For each visitor to our site the information we collect is used for such purposes as improving our site navigation, facilitating the composition of an order by adding items to a cart and checking out and notifying customers about updates and special offers. The information we collect is not shared with other persons or organisations for any commercial purposes.

How long we keep your information

We will not keep your personal information for any purpose(s) for longer than is necessary and we will only retain the relevant personal information that is necessary in relation to the purpose.

We will retain the personal information you provided on registering an account on our Website so long as that account remains in existence.

In the case of any contact you may have with our customer services department, we will retain those details for as long as is necessary to resolve your query and for a short period after the query is closed.

On making a purchase through our Website, we will retain certain limited personal information such as your name, email address and postal address until you ask us to update or delete those details for the purpose of reporting new and existing users to our affiliate advertisers. We retain transaction information for as long as required by law. We will retain information regarding your website browsing history for a similar period.

If we are legally required or if it is reasonably necessary to meet regulatory requirements, resolve disputes, prevent fraud and abuse, or enforce our terms and conditions, we may also retain some of your personal information for a limited period of time, even after you have closed your account.

We will retain your information for a short time beyond the specified retention period, to allow for information to be reviewed and any deletion to take place.

How we might share your personal data

We may share your personal data with:

    • Other companies in the Group which means our subsidiaries, our ultimate holding company and its subsidiaries, as defined in section 1159 of the UK Companies Act 2006;
    • Our professional advisers, including, without limitation, our insurers;
    • Our suppliers, business partners and sub-contractors;
    • Our Third Party Advertisers; and,
    • Search engine and web analytics providers.

You can find out more information about the third parties with which we may share your information here.

In the event that we were to sell our business or assets, we may disclose your personal data to any prospective/actual purchaser and/or their advisers.

We may also disclose your personal data where we are subject to a legal obligation to do so, in connection with the prevention or detection of crime, for the purpose of establishing, exercising or defending our legal rights, or where we consider that we receive a valid request for disclosure. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.

You should be aware that if we are requested by the police or any other regulatory or government authority investigating suspected illegal activities to provide your personal information or any other information we obtain about you, we are entitled do so.

Our Website may, from time to time, contain links to and from the websites of third parties. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any information to these websites.

Your rights

You have the right to ask us not to process your personal data for marketing purposes. You can exercise your right to prevent such processing by checking certain boxes on the forms we use to collect your data, clicking the unsubscribe button on any communication we have sent to you, by accessing the customer preference centre or by contacting us.

Where you have consented to us using your personal data, you can withdraw that consent at any time.

If the information we hold about you is inaccurate or incomplete, you can notify us and ask us to correct or supplement it.

You also have the right, with some exceptions, to ask us to provide a copy of any personal data we hold about you. If you chose to exercise this right, then in certain circumstances any access request may be subject to a fee to meet our costs in providing you with details of the information we hold about you.

From 25 May 2018, if you have a complaint about how we have handled your personal data, you may be able to ask us to restrict how we use your personal data while your complaint is resolved. In some circumstances you can ask us to erase your personal data if you withdraw your consent, it is no longer necessary for us to use your personal data, you object to the use of your personal data and we don't have a good reason to continue to use it, or we haven't handled your personal data in accordance with our obligations.

Cookies

In order to facilitate the e-commerce functions of the site, ie. adding items to a shopping basket through to checking out and making payments, we rely on session cookies(a small file with simple text data deposited on your computer) to identify you, the user, both during your anonymous phase (when you are yet to register) and during the logged in phase (when you have registered and signed in). We also collect statistical information relating to the usage of our site. This is done via google analytics. If you prefer not to allow these minimal functional requirements of our website, please do not use the site. Your usage of the site implies you are comfortable with these cookie requirements.

What types of Cookies do we use?

Our Website uses session cookies and persistent cookies. Session cookies operate from the moment you enter the Website until the moment you leave. Once you log off session cookies are deleted. Persistent cookies will not be deleted after each session.

Strictly Necessary Cookies are essential to our Website, if these are disabled, your experience on our Website may be interrupted and you may not be able to use a shopping basket or make payment.

Performance Cookies collect anonymous data about visitors. We use the data to improve your future experience and identify issues that our users may be experiencing.

Functionality Cookies customise the look and appearance of our Website. For example, a functionality cookie will remember your username and language preferences next time you visit.

How we use Cookies and other tracking technologies

We use a combination of our own cookies, third party cookies and other tracking technologies to enhance your browsing experience and to enable our Website and app to function efficiently. In particular, we use cookies to:

  • enable you to set up an account, place orders and make payments;
  • remember items you place into your shopping basket;
  • remember items you have been looking at so that you can quickly and easily go back to an item you looked at previously;
  • enhance and personalise your shopping experience.

The default setting on your web browser is to prohibit cookies, but you may have changed this during the installation process. You can also choose which cookies Sports Directory places on your computer when you access our website and can manage this on our profile/preferences page. Further information on cookies, including instructions on how to amend your browser settings to turn off cookies, is available widely online. However, if you disable or delete certain cookies you may not be able to shop or access important parts of our Website.

Cookie List:
Cookie/tracking technology name Category Purpose
ASP.NET_SessionId, .ASPXANONYMOUS, .ASPXAUTH Strictly Necessary These cookies are used to allow you to add to your basket and place orders and allow us to recognise anonymous and registered customers.
__RequestVerificationToken Strictly Necessary This is an anti forgery token cookie. It prevents Cross Site Request Forgery (CSRF) attacks. It prevents malicious users from taking over a session activated by a logged in user.
Google Analytics Third Party Google Analytics uses these cookies to discover when you first visited our site, how often you come back and how long you spend shopping. The information stored by these cookies can be seen only by the relevant teams at Sports Directory and Google and never shows any confidential information, we also use Google Analytics to track the performance of our website.
__stripe_mid Third Party This is a cookie used to facilitate Stripe Payments. Stripe payments provide card payments in an efficient way and ensures your card details never get to us or our servers.
__tawkuuid Third Party Used to facilitate our third party chat system provided by Tawk.
Promotional Emails

Occasionally, we do send out promotional emails to inform our customers of new money saving promotions. If you do not want to receive such e-mails from us in the future, please use the unsubscribe link within the footer section of any of our emails to unsubscribe from our mailing list. You can also login and update your profile by clicking the link: http://www.sportsdirectoryuk.co.uk/profile (You will have to login to access this page); in this case you will just need to modify your options for receiving promotional emails.

Postal Mails

If you supplied us with your postal address or your postal address in publicly available, you may receive periodic mailings from us with information on new products, services or promotions. If you do not wish to receive such mailings, please let us know by sending an email to us at sales@sportsdirectoryuk.com. Please provide us with your exact name and address.

Telephone Contacts

Customers who supply us with their telephone numbers on-line may receive telephone contact from us with information regarding orders they have placed on-line. Please provide us with your correct phone number and keep us informed of any changes or corrections to your information.

SSL Certificate

We provide a secure channel via a TLS 1.2 digital certificate for transferring information of a sensitive nature. This is the case during registration or when you log in with your password.

If you have any concerns or need clarification on any points within our policy, please feel free to contact us via e-mail at sales@sportsdirectoryuk.com

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