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Sports Directory joins forces with Jason Robinson

Posted:  30/07/2020

Sports Directory are excited to announce our new partnership with JR Sports Stars

Jason Robinson Partnership Launch

Sports Directory are now the official equipment supplier to JR Sports Stars

JR Sports Stars is headed up by England Rugby legend, Jason Robinson OBE – still the only Englishman to score a try in a Rugby Union World Cup Final, and part of the World Cup winning team from 2003.

JR Sports Stars run a Schools Sporting Achievement Programme, which is an exciting initiative aimed at making sports programmes in schools as important as other school subjects. It is designed to engage young children and to support schools in reviving the sporting curriculum, getting children moving again, helping them grow in confidence and teaching them the importance of teamwork and leadership.
We are proud to supply JR Sports Stars with the equipment that they provide the school as part of their programme, and to help them achieve their goals of building confidence and helping children realise the many benefits sport provides both physically and mentally.

Jason Robinson visiting the students at Wingfield Academy, winners of a Sports Directory ‘My School Rewards’ competition

“It’s great to be working with Jason and his team, I have seen first hand the excitement and enthusiasm his training sessions have brought to pupils, and we fully support JR Sports Stars goal of encouraging young people to be the best they can be”

Jamie Stewart, Sports Directory
“JR Sports Stars are delighted to have partnered with Sports Directory to be our official school sports equipment supplier, the vast array of different school sports packs will not only help us with our delivery into the schools in the UK, but also the schools themselves”
Jason Robinson OBE, JR Sports Stars
Just recently, Jason Robinson announced he will be joining Edward Timpson MP, and Sue Wilkinson from the AfPE, to front a national taskforce to address the future of physical education.
To find out more about the JR Sports Stars Sporting Achievement Programme, and how you can use PE Premium funding to bring the scheme to your school, visit
Your Chance to Win!
For all My School Rewards members, watch this space, as we will soon be launching a number of chances to win an experience day and visit from Jason to your school, and a number of other giveaways.

Meet and Greet a World Cup Winner

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