About Us

Who We Are

Founded in 1993, Sports Directory has grown to become one of the UK’s leading suppliers of PE and sports equipment to schools and universities. With over 30 years of experience, we specialise in supporting the education sector—providing high-quality products and expert guidance to help teachers deliver outstanding physical education.

At our core, we’re passionate about helping schools create active, inclusive, and engaging PE environments. Our mission is simple: to support teachers and students in reaching their full potential by ensuring that physical education is valued just as highly as academic achievement.

Sports Directory exhibition stand at the Youth Sport Conference 2025, featuring a branded counter with brochures and snacks, and a team wearing matching black uniforms with lanyards.

Our Mission Statement

WE’RE PASSIONATE ABOUT UNITING SPORTS WITH EDUCATION.

We recognise that education is more than textbooks and classrooms - it’s about building character, encouraging teamwork, and nurturing physical and mental wellbeing.

As education specialists, we are committed to offering a comprehensive range of products and services tailored specifically for schools, providing teachers with the tools and resources they need to integrate sports seamlessly into the curriculum.

We want to foster an environment where young people can excel both academically and physically, not just in the classroom, but in all facets of their lives.

Our mission is to support teachers and students alike in achieving their full potential by cultivating an environment where physical education is valued just as highly as academic achievement.

Group of secondary school children in matching navy and white sports kits posing outdoors on a grassy field with various sports equipment including footballs, basketballs, a cricket bat, and a tennis racket.
Our equipment, service, and mission are all driven by one goal: to ensure that every school’s PE and sport offering does three things:
Three-panel sports-themed banner featuring action shots of young athletes with motivational phrases: 'Spark Their Interest,' 'Unleash Their Potential,' and 'Challenge Their Limits.' Sports Directory's values being put into action.
Promotional graphic showing dynamic sports scenes alongside bold text messages: 'Spark Their Interest,' 'Unleash Their Potential,' and 'Challenge Their Limits,' set against black backgrounds.

What We Do

At Sports Directory, we supply schools with everything they need to deliver high-quality physical education. From everyday PE essentials to sport-specific equipment, we offer a wide-ranging catalogue designed to meet the unique needs of educational settings.

With schools at the forefront of all we do, we’re committed to making it easier for teachers to access reliable, durable, and affordable equipment—so they can focus on what matters most: inspiring the next generation to get active, stay healthy, and enjoy sport.

We also support schools beyond the products we sell, offering helpful content, competitions, and resources that celebrate the value of PE in education.

Don't miss out - Sign up to our mailing list for exclusive PE resources, tips, and competitions.

Group of children on an outdoor sports court holding colorful cricket bats and sitting with an American Football ball, celebrating teamwork during a multi-sport activity session.

Why Choose Us

We know that every school wants to get the most from their PE budget—and that’s exactly what we help you do.

With our exclusive My School Rewards programme, schools earn 10% back in vouchers with every purchase. That means every order helps grow your budget, giving you more to spend on the equipment and resources your pupils need.

But it’s not just about rewards. When you choose Sports Directory, you’re choosing:

  • A trusted supplier with over 30 years of experience in education.

  • A dedicated sales team ready to understand and meet the unique needs of your school.

  • A friendly, knowledgeable customer service team—and when you contact us, you’ll always speak to a real person who’s ready to help.

We’re here to support your school every step of the way—from your first order to your next PE lesson.

Why Choose Us

We know that every school wants to get the most from their PE budget—and that’s exactly what we help you do.

With our exclusive My School Rewards programme, schools earn 10% back in vouchers with every purchase. That means every order helps grow your budget, giving you more to spend on the equipment and resources your pupils need.

But it’s not just about rewards. When you choose Sports Directory, you’re choosing:

  • A trusted supplier with over 30 years of experience in education.

  • A dedicated sales team ready to understand and meet the unique needs of your school.

  • A friendly, knowledgeable customer service team—and when you contact us, you’ll always speak to a real person who’s ready to help.

We’re here to support your school every step of the way—from your first order to your next PE lesson.

MSR.jpg Find Out More
Promotional banner with six icons and text highlighting benefits: real people for support, 3000+ products available, 30-day credit for schools, 98% in-stock fulfillment, My School Rewards program, and 50+ categories to explore.
Horizontal banner listing key benefits for schools: expert help, thousands of products, flexible 30-day credit, 98% stock rate, rewards program, and over 50 categories to browse.
Graphic showing six service features: customer support, large product range, 30-day school credit, high stock availability, budget-boosting rewards, and wide category selection.

Don't just take our word for it...

Here’s what a few of our customers have to say about working with Sports Directory:

The Brands That Power Our PE Equipment

We work with the best in the business to ensure schools get top-quality PE equipment.

By partnering with trusted, leading brands, we help schools deliver an outstanding PE experience—built on reliability, performance, and long-lasting value.

Banner displaying logos of leading sports brands including Mitre, Carlton, Slazenger, Nike, Harrod Sport, Wilson, Kookaburra, Butterfly, Yonex, Kooga, Gilbert, and Spalding with the tagline 'We work with the best in the business.'
Graphic featuring twelve sports brand logos such as Mitre, Nike, Slazenger, Wilson, and Gilbert, accompanied by the text 'We work with the best in the business' on a dark background.
Promotional image showcasing top sports brands like Mitre, Slazenger, Nike, Wilson, and Spalding, with a bold statement reading 'We work with the best in the business.'